SDR Agency helps enterprise software companies accelerate growth across Africa and the Middle East through fully managed, results-driven sales development.
We secure qualified meetings with senior decision-makers inside enterprise organisations—allowing your sales team to focus on closing deals and driving revenue. Our outsourced SDR teams remove the cost, risk, and operational complexity of hiring, training, and managing in-house SDRs, so you can scale efficiently and stay focused on growth.
We work exclusively with software companies selling high-value, complex solutions to enterprise customers across the region. Our core experience includes:
Enterprise Software | FinTech | RegTech | Payments Technology
We understand long buying cycles, multiple stakeholders, and the level of trust and relevance required to engage senior decision-makers across MEA markets.
We build dedicated SDR teams from South Africa’s exceptional talent pool—a proven base for skilled, motivated professionals who perform at enterprise level.
Every SDR is rigorously vetted and completes a structured enablement program built on data-driven outbound methodologies, proven frameworks, and clear performance benchmarks. Continuous coaching and quality assurance ensure consistency, relevance, and continuous improvement.
We deliver a ready-to-operate, fully managed SDR function that integrates seamlessly with your sales organisation.
Our outreach consistently generates qualified meetings with enterprise decision-makers—without adding management overhead. Beyond pipeline generation, we provide ongoing market intelligence, live campaign feedback, and actionable insights to help refine your messaging, targeting, and overall go-to-market strategy over time.
We collaborate closely with your sales and marketing teams to build a custom outbound playbook aligned with your growth objectives.
This includes defining your ideal customer profile (ICP), mapping your total addressable market (TAM), and developing buyer personas that reflect real-world enterprise decision-makers. From there, we design messaging frameworks and multi-channel outreach cadences—supported by personalised scripts, templates, and engagement strategies tailored to each persona and market.
We establish clear Sales Accepted Lead (SAL) criteria and performance KPIs to ensure strong alignment between SDRs and Account Executives.
Every SDR is fully enabled on your value proposition, objection handling, and industry context—so they represent your brand confidently, accurately, and professionally in every interaction.
Yes. Our outsourced SDR programs are designed to scale alongside your expansion, allowing you to increase capacity, market coverage, and output without sacrificing quality or performance.
Pricing depends on your target markets, scope, and growth goals. We offer flexible engagement models that deliver predictable pipeline without the fixed costs of building an in-house SDR team.
Most clients are fully live within 3–4 weeks, including strategy alignment, SDR onboarding, enablement, and campaign setup.
Our SDR teams operate primarily in English, with additional regional language capabilities available depending on your target markets and requirements.