Outsourced SDR teams for enterprise software companies expanding into Africa and the Middle East.
At SDR Agency, we help B2B software companies accelerate growth by connecting them with senior decision-makers across sub-Saharan Africa. Our role is simple: to consistently deliver qualified meetings into your pipeline—so your sales team can focus on closing deals, not sourcing leads.
We work exclusively with software companies selling complex, enterprise-grade solutions across Africa and the Middle East. Our experience spans:
Enterprise Software | FinTech | RegTech | Payments Technology
We understand long sales cycles, multiple stakeholders, and the level of relevance required to engage enterprise buyers in emerging and regulated markets.
We build dedicated SDR teams from South Africa’s exceptional talent pool.
Every SDR goes through a rigorous selection, onboarding, and enablement process to ensure they can perform in high-stakes enterprise sales environments. Continuous coaching, quality assurance, and performance management keep execution sharp and outcomes consistent—while ensuring your brand is represented professionally at all times.
We deliver a fully managed, ready-to-launch SDR function that integrates seamlessly with your sales organisation. You benefit from:
No additional management burden—just results that move your pipeline forward.
We start by partnering closely with your sales and marketing teams to design a focused outbound strategy aligned to your commercial goals and regional priorities.
This includes defining your ideal customer profile (ICP), mapping your total addressable market (TAM), and building detailed buyer personas that reflect how enterprise decision-makers across Africa evaluate and purchase solutions. From there, we develop messaging frameworks and outreach cadences tailored to local market dynamics—ensuring conversations start with relevance and credibility.
Success is measured through agreed performance KPIs, including qualified meetings booked, meeting quality, conversion rates, and pipeline contribution. We align closely with your sales team to ensure meetings meet Sales Accepted Lead (SAL) criteria.
Pricing depends on your target market, scope, and growth objectives. We offer flexible engagement models designed to deliver predictable pipeline without the fixed costs of building an in-house SDR team.
Most clients are fully live within 3–4 weeks, including strategy alignment, SDR onboarding, enablement, and campaign setup.
Yes. Our South Africa–based SDRs are fluent in English, with additional language capabilities available depending on the markets you are targeting across Africa and the Middle East.